We linked new posts from old posts on day one and indexing time dropped from 9 days to 2. Speed is a tactic.
A blog published 3x a week but linked new posts only from the homepage feed — which scrolled off in days. New URLs averaged 9 days to index and often languished.
We built a checklist: every new post gets 2-3 contextual links from established, already-indexed articles within 24 hours of publishing.
Over the next quarter: median time-to-index dropped from 9 days to 2. New posts entered the top 20 for their target term ~40% faster than the previous cohort.
Google finds and trusts new URLs through internal links from pages it already crawls often. Relying on the homepage feed alone is leaving discovery to chance.
What's your process for linking a new post into the existing mesh? 'The recent-posts widget' is not a process.
Link Equity Heat
@LinkEquityHeat
We linked new posts from old posts on day one and indexing time dropped from 9 days to 2. Speed is a tactic.
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