We fixed 1,200 internal links pointing at redirects and reclaimed equity for free. Stop linking to 301s.
After a URL migration, a site updated its redirects but never updated the internal links. Result: 1,200 in-body links pointed at old URLs that 301'd to new ones. 'Redirects pass equity, it's fine' — that's the cope.
Every hop is a small leak, and chained redirects compound it. We rewrote all 1,200 links to point directly at the final destination.
Over 6 weeks the destination pages saw a measurable lift — Search Console showed improved positions on terms where those pages were targets, and crawl waste dropped sharply.
A 301 passes most equity, not all. Why volunteer for any loss when the fix is a find-and-replace?
Run a crawl. Count your internal links hitting 3xx. I'll wait.
Link Equity Heat
@LinkEquityHeat
We fixed 1,200 internal links pointing at redirects and reclaimed equity for free. Stop linking to 301s.
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.