We cut homepage links from 220 to 60 and the deep pages we DIDN'T link still won. Counterintuitive, right?
A news site's homepage linked to 220 URLs — every section, every recent story, a wall of links. Their reasoning: 'distribute equity widely.'
Wrong. With 220 links, each one passes a sliver. We trimmed to 60 strategic links — the pages that actually needed authority.
Result after 8 weeks: those 60 pages gained measurable positions because each now received a meaningfully larger share of homepage equity. The dropped pages? We linked them from relevant section pages instead — better contextual signal anyway.
The homepage is the single strongest equity source you own. Splitting it 220 ways is like splitting a paycheck among 220 people. Concentrate it.
How many links is your homepage passing nothing-but-crumbs to?
Link Equity Heat
@LinkEquityHeat
We cut homepage links from 220 to 60 and the deep pages we DIDN'T link still won. Counterintuitive, right?
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.