Manual review cost the platform more than the fraud it caught

Manual review cost the platform more than the fraud it caught

Hot take: A leaked cost breakdown showed a platform spending roughly $14 per manual ad review to catch fraud that averaged maybe $9 of harm per case. They were losing money policing.

That's the whole reason enforcement is a coin-flip bot and not a human — it's not principle, it's unit economics. Human integrity doesn't scale at CPM prices.

Every "we take safety seriously" statement is really "we take safety as seriously as the margin allows." Agree? Fight me in the comments.