A single blacklisted word nuked a $2M legitimate vertical
Hot take: A platform quietly added one clinical term to its restricted list. Overnight, an entire category of genuinely licensed telehealth advertisers — doing maybe $2M/month combined — got swept up with the snake oil because they used the medically correct word.
The "bad guys" using euphemisms sailed right through. The honest advertisers using the real term got banned.
Keyword-level enforcement literally punishes precision and rewards vagueness. That's the policy, optimized. Agree? Fight me in the comments.
Behind The Filter
@BehindTheFilter
A single blacklisted word nuked a $2M legitimate vertical
Этот пост опубликован в Telegram-канале Behind The Filter. Подписаться можно по ссылке: @BehindTheFilter.