CASE FILE: Offer schema markup lifted organic CTR 29%

CASE FILE: Offer schema markup lifted organic CTR 29%
A coupon operator added structured Offer and Rating markup to 800 merchant pages — discount value, validity dates, verified-code rating. Confirmed over 8 weeks via Search Console: average organic click-through on those pages rose 29% as rich results showed discount percentages directly in the snippet, with no ranking change.
Why it matters: same position, more clicks. The snippet is doing the selling before the visit.
We hear pages without markup saw flat CTR over the same window — clean control group. Developing as they backfill the remaining 4,000 pages...