SCOOP (timestamped 16:40): Adding cashback beside codes raised RPM 64%

SCOOP (timestamped 16:40): Adding cashback beside codes raised RPM 64%
An aggregator ran a clean split: half its merchant pages showed coupon codes only, half showed codes plus a cashback rate. Confirmed result after 45 days and ~900k sessions: cashback pages earned 64% more revenue per thousand visits, driven by users who skipped the code and clicked through for the percentage-back.
Why it matters: codes and cashback aren't competitors on the page — they capture different shopper psychologies.
We hear the cashback layer was a third-party widget, not in-house. Integration took under a week. Developing as they roll it sitewide...