<b>Today's term: indemnification (read this one slowly)</b>

<b>Today's term: indemnification (read this one slowly)</b>

In plain words, indemnification decides <i>who pays the lawyers</i> if something goes wrong. Contracts often make the creator promise to cover the brand for almost anything.

Why it matters: a broad clause can mean you're financially responsible for problems that were never your fault — like the product itself being defective.

Example: the supplement makes someone sick. A one-sided clause could say <i>you</i> cover the brand's legal costs, even though you just filmed a video they approved.

Your move: you can't always delete it, but you can shrink it. Ask for one fix: "I'll indemnify for my content; the brand indemnifies for the product and its claims." That's fair, and most brands will agree.