Split Test Street
Split Test Street
@SplitTestStreet

Added payment trust badges, +14% checkout completion

Added payment trust badges, +14% checkout completion

Small test, real money. Did it in an afternoon.

Setup. Checkout page, right under the card field. Control = nothing. Variant = the little Visa/Mastercard/secure-lock row plus a money-back line. 3,100 checkout sessions, 8 days.

Result. Completion 41% to 46.7%, +14%. The drop-off was happening at the card field, people hesitate handing over numbers. The badges said 'this is safe' at the exact moment of doubt.

Day 3 lead held. Boring, reliable win.

Go put trust signals at the literal moment of payment, not in the footer. Right next to the card input. Report back.
Этот пост опубликован в Telegram-канале Split Test Street. Подписаться можно по ссылке: @SplitTestStreet.
buyer

Свежие посты в категории «Buyer Tactics»

Все каналы категории →

start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Telegram для медиаплана: @AFFtop_connect. Быстрый тест: $20 за канал, $1000 за пакет по сети.