Added payment trust badges, +14% checkout completion
Small test, real money. Did it in an afternoon.
Setup. Checkout page, right under the card field. Control = nothing. Variant = the little Visa/Mastercard/secure-lock row plus a money-back line. 3,100 checkout sessions, 8 days.
Result. Completion 41% to 46.7%, +14%. The drop-off was happening at the card field, people hesitate handing over numbers. The badges said 'this is safe' at the exact moment of doubt.
Day 3 lead held. Boring, reliable win.
Go put trust signals at the literal moment of payment, not in the footer. Right next to the card input. Report back.
Split Test Street
@SplitTestStreet
Added payment trust badges, +14% checkout completion
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