Why one site dropped FAQ rich results, and the fix

Why one site dropped FAQ rich results, and the fix

Today's lesson: an FAQ rich result — those expandable questions shown under your own result — can vanish if the page and the hidden code don't match.

Real example: a SaaS site lost its FAQ rich results overnight. They had FAQ schema (hidden question code) for questions that no longer appeared on the visible page.

What they did:
1. Removed schema for questions not shown to real visitors.
2. Made sure every coded question matched visible text word for word.
3. Re-tested in the Rich Results Test.

Think of it like a menu that lists dishes the kitchen no longer makes — confusing, so it gets pulled.

Result: within 3 weeks the FAQ rich results came back, and their result again took up more space, lifting clicks 10%.

Try this: open one FAQ page and confirm every coded question is actually visible on the page. 🎓