A retargeting ad that brought back window-shoppers

A retargeting ad that brought back window-shoppers

Here's a gentle case about second chances. A shoe store had lots of people viewing products but not buying.

— First, they built a Custom Audience of site visitors (retargeting = showing ads to people who already visited but didn't buy).
— Next, they ran a simple 'still thinking about it?' video to just those 9,000 people.
— They added a small discount in the caption.

That warm audience bought at $5.40, versus $14 from brand-new viewers.

Why? Reminding interested people is far cheaper than convincing strangers.

The lesson: your warmest buyers are often people who already visited once.

Try this: build one audience of recent site visitors and show them a friendly reminder. Easy first retargeting step.