Geo Pulse #60 — Right-to-left done properly in KSA

Geo Pulse #60 — Right-to-left done properly in KSA
Theme: localization the layout, not just the words.

— → Gulf e-commerce case: an Arabic store had translated copy but a left-to-right layout — mirrored icons, misplaced CTAs, Latin numerals. A proper RTL rebuild (Arabic-Indic numerals, mirrored UI, local typography) raised checkout completion 31% in Saudi Arabia. (Walked through in a Smartling MENA case note)
— → The detail buyers feel but can't name: 'this site wasn't built for me.' RTL polish is a trust signal.
— → Why it's worth your time: separates translation (done) from localization (was missing) with a hard number.

File under: language localization.