My kill rule paid for itself in one week: $610 saved
Set a hard line: any creative hits 3x payout in spend with zero conversions → dead, no debate.
Last week 9 creatives tripped it:
— payout $22, so kill at $66 spent
— 9 × ~$68 avg = $612 torched, capped right there
Old me would've 'given it another day' on each → easy $1,500 bonfire.
Kill rule = the loss line where you cut without emotion. Pick yours tonight. What's your number?
Buyer's Trenches
@BuyersTrenches
My kill rule paid for itself in one week: $610 saved
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