Case study: how three price tiers tripled the average order
A tiered rate card = offering small, medium, and large packages instead of one price.
A creator used to send a single number: $500 for one video. Brands took it or left it.
She rebuilt it as three choices:
— Basic: 1 video, $500
— Plus: 1 video + 3 stories, $750
— Premium: 1 video + stories + 30-day usage, $1,200
With options, brands stopped asking "can you go lower?" and started asking "which package?" Most chose Plus or Premium.
Her average deal climbed from $500 to about $900.
The lesson: one price invites a yes-or-no. Three prices invite a "which one?"
Your move: turn your single rate into three tiers. Put your real target in the middle.
Deal Desk 101
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Case study: how three price tiers tripled the average order
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