Geo Pulse #59 — Cash-on-delivery, fixed with a phone call

Geo Pulse #59 — Cash-on-delivery, fixed with a phone call
Theme: COD markets and the delivery-rate trap.

— → Mexico nutra case: COD orders looked great on paper but only ~55% were actually paid on delivery. Adding an automated WhatsApp confirmation step before dispatch raised the delivery (paid) rate to 78% — same ad spend, ~40% more revenue collected. (From a COD-fulfillment teardown in a LATAM affiliate group)
— → The metric that matters: in COD GEOs, 'conversion' on the lander is vanity. Delivered-and-paid rate is the real number.
— → Why it's worth your time: it reframes which KPI you optimize in cash markets.

File under: payment methods by GEO.