$0.06 CPV, 9-month half-life

$0.06 CPV, 9-month half-life

A travel brand split $25k between 20 short-form posts and 4 long-form YouTube integrations. n=2 formats, tracked 9 months.

Short-form: $0.03 CPV, views decay 80% by day 7
Long-form YT: $0.06 CPV, still earning views month 9

███ short (week 1 only)
████████████ long (compounding)

Long-form cost 2x per view upfront but kept delivering via search and suggested feeds, so its true CPV undercut short-form by month 4. Evergreen intent beat fleeting reach.

So what: price long-form on lifetime views, not launch-week views.

Benchmark: YouTube integration CPV halves over 6–12 months as views accrue.