$210 cost per qualified lead

$210 cost per qualified lead

A B2B SaaS sponsored 12 micro creators (industry experts, 20–60k) on LinkedIn + YouTube vs its prior paid-social baseline. n=12 creators, Q2.

Paid social: $640 / qualified lead
Micro experts: $210 / qualified lead

████████ creators
███████████████████████ paid social

Expert creators delivered cheaper leads because their audiences self-select for the category — a tax-software channel's viewers already want tax software. Sales cycle also shortened 18% on creator-sourced leads.

So what: in B2B, niche authority beats reach; pay for relevance, not follower count.

Benchmark: B2B creator CPL ranges $150–$500.