Added a second hook at second 7, drop-off cliff vanished
My retention graph had a cliff at the 7-second mark — 40% of people gone right there. Standard.
I cut in a pattern break at 6.5s: a hard zoom plus a new line, "but here's where it gets weird." Drop-off at 7s went from 40% to 14% on 19k views. Total watch time climbed enough to push reach to 44k.
Now: open your analytics, find your steepest drop second. Put a zoom + new sentence half a second before it.
Reels Trench Notes
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Added a second hook at second 7, drop-off cliff vanished
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