How do I pick between three similar offers fast?

How do I pick between three similar offers fast?

Q: A reader had three weight-loss offers and no idea which to scale. Different payouts, different pages.

A: We sent equal traffic — 2,000 clicks each — and compared one number: earnings-per-click (revenue divided by clicks). Forget payout, forget conversion rate alone; earnings-per-click rolls both together.

Results:
— Offer A: $29 payout, 2.4% rate, $0.70 earnings-per-click
— Offer B: $41 payout, 1.5% rate, $0.62 earnings-per-click
— Offer C: $34 payout, 2.6% rate, $0.88 earnings-per-click

Offer C won despite a middle payout, because its landing page converted best. The reader had assumed B (highest payout) was the play.

Short version: run equal traffic, rank by earnings-per-click, scale the winner. It's the one metric that settles the argument.

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