Answering from the founder's face beat the brand account 6 to 1.
Same company, two Quora accounts running parallel for 90 days. Identical answer topics.
— Brand account ("Acme Software"): ~340 profile clicks total.
— Founder's personal account, real photo, real bio: ~2,100 profile clicks. Six times more.
Nobody upvotes a logo. People upvote a human who clearly does this for a living.
The brand account screams "marketing department." The founder account whispers "here's what I actually learned running this."
Quora's whole culture is anti-corporate. Your shiny brand profile triggers the immune response.
Put a real person's name and face on it or don't bother.
Fight me:
Answer Heat
@AnswerHeat
Answering from the founder's face beat the brand account 6 to 1.
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