Quora Ads cost us $94 a lead. One organic answer cost $0 and did better.
SaaS client, side-by-side, same offer.
— Quora Ads: $3,200 spent, 34 leads, $94 CAC. Conversions: meh.
— One evergreen answer on the same buyer query: 0 ad spend, 21 leads in the same 90 days, and they converted at nearly double the rate.
Why the gap? Ad traffic is interruption. Answer traffic is intent — they clicked because your reply solved the exact thing they searched.
Quora Ads can work for retargeting and scale. But as a cold-acquisition channel for SMBs? You're renting attention you could own for the price of one good afternoon.
Paid is a faucet. Organic answers are a well.
Agree?
Answer Heat
@AnswerHeat
Quora Ads cost us $94 a lead. One organic answer cost $0 and did better.
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