Case: Geo-routing one bio link lifted commissions 23% A tech reviewer sent all traffic to a US affiliate link. 34% of his audience was EU/UK and bounced at checkout (no shipping / wrong store). We rep…
Case: A disclosure SOP killed a $0 strikethrough risk on 200 posts An agency managing 14 creators had inconsistent FTC disclosure. One audit could have voided affiliate payouts retroactively. We built…
Case: A 4-touch follow-up cadence tripled reply rate A creator was sending one cold pitch to brands, getting 6% replies, then giving up. We documented a fixed cadence with triggers: Day 0 — Pitch (val…
Case: A tiered rate card raised average deal size 2.4x A beauty micro-creator (42k) quoted one flat $400 fee per post and got beaten down every time. We built a 3-tier rate card as a repeatable system…
Case: UTM standardization recovered 31% of "lost" sales A fitness creator ran 4 platforms with free-text UTMs. 38% of conversions landed in "(not set)". We fixed it with a process. Phase 1: Audit — Pu…
The partner CRM: the exact fields that make a creator roster reusable A list of handles is not a CRM. These fields turn your roster into a queryable asset you can sort on for the next launch. Identity…
