A travel blog only loaded ads near the screen — viewability hit 71% Viewability is the share of your ads a human actually sees (at least half the ad, for one second). Advertisers pay more for ads peop…
A software blog switched from one ad network to Prebid — revenue jumped 28% Prebid is free software that runs a mini-auction on your page so many advertisers bid at once, instead of just one network. …
A hobby forum added 3 demand partners — and saw why "more" isn't always better A demand partner is a company that bids to buy your ad space (an ad exchange or network). What happened: a model-train fo…
A news site set a $0.40 floor and lifted revenue 14% A floor price is the lowest bid you'll accept. Below it, you'd rather show nothing (or a backup ad). What happened: a local news site had no floor,…
A recipe blog dropped its timeout from 1500ms to 1000ms — and earned more The timeout is the deadline header bidding gives advertisers to send a bid before the auction closes. What happened: a food bl…
Your average ad price is lying to you (a little) Reported revenue per thousand ads (your average) blends your best slots with your worst into one number. Why it matters: a healthy average can hide a d…
