Today: a tiny banner change that tripled clicks CTR means click-through rate — out of everyone who saw your notification, the share who tapped it. If 1,000 people see it and 10 tap, that's 1% CTR. One…
Today: how a $50 test in a "small" country paid off Geo means the country you send traffic to. Beginners often rush to big, expensive countries like the US. One newcomer did the opposite. She picked t…
Today: the day fewer notifications earned more money Frequency capping means setting a limit on how many notifications one person sees per day. Think of it like texting a friend — message them three t…
Today: how one advertiser doubled clicks by ignoring old subscribers A push subscriber is just a person who tapped "Allow" on a notification box. Over time, many forget they did. One media-buyer notic…
Today: see what's working before you grow it The most expensive beginner mistake is scaling a campaign you can't actually see into. Before adding budget, you need tracking — a way to know which click …
Today: how running too hard burns your own well Here's an advanced idea, made simple. Fresh subscribers are a limited resource. If you blast a geo with a huge budget and a loose frequency cap, you che…
