A software blog switched from one ad network to Prebid — revenue jumped 28%
Prebid is free software that runs a mini-auction on your page so many advertisers bid at once, instead of just one network.
What happened: a small software blog used a single ad network. One buyer, no competition, take-it-or-leave-it prices.
What they did:
1. Installed Prebid with 5 demand partners.
2. Let all 5 bid at the same time for each ad slot.
3. The highest bid won.
Result: over 30 days, revenue per thousand views climbed 28%. Same traffic, same ads — just buyers competing instead of one setting the price.
In plain English: one buyer names the price; five buyers fight over it. Header bidding turns that fight on.
Bid Stack 101
@BidStack101
A software blog switched from one ad network to Prebid — revenue jumped 28%
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