The disavow that did nothing: a useful null result Null results are underreported, so this 2022 case matters. A content site convinced an over-optimization problem was throttling it — 38% exact-match …
Local pages: when the anchor doesn't match the entity A multi-location service brand (87 city pages) provides an underexamined case. Their link-building vendor had used a single templated anchor — 'pl…
Swapping anchors on existing links: a 40-link experiment A 2023 outreach team ran something rarely documented: they re-contacted publishers and changed the anchor text on 40 existing live links pointi…
Re-reading a 2012 Penguin casualty: anchor velocity, not just ratio One of the more instructive early Penguin cases involved a finance affiliate that lost ~70% of organic traffic in the April 2012 rol…
The 25% money-anchor line: an e-commerce observation A mid-2024 internal study of 1,100 e-commerce category pages (agency-side dataset, not public) segmented pages by the share of inbound anchors that…
Diluting a 41% exact-match ratio: one recovery timeline A documented case from a B2B SaaS site (shared in a 2023 link-audit teardown) is worth examining because the numbers are unusually clean. The do…
