Case: lazy-rendering a sticky sidebar unit What it did: the desktop sticky sidebar ad didn't request until the user scrolled 25% down, then it stuck. Before, it loaded at page-top and often scrolled p…
Case: cutting ad density on long-form to RAISE RPM What it did: dropped from 8 in-content units to 5 on 2,500-word guides, widening spacing to one ad per ~450 words. — Setup effort: 2/5 (changed auto-…
Case: fixing CLS by reserving ad height on a blog What it did: added explicit min-height containers (with aspect-ratio fallback) to all 5 ad slots so layout never jumped when ads loaded. — Setup effor…
Case: mobile anchor unit on a news site What it did: added a closable bottom anchor (320x50/320x100 flex) on mobile only, paired with the existing in-content stack. — Setup effort: 1/5 (toggle in GAM …
Case: 30s ad refresh, active-tab only, on a forum What it did: refreshed the sticky sidebar + one in-thread unit every 30s, but ONLY when tab was visible and mouse moved in last 30s. — Setup effort: 3…
Case: lazy-loading ads on a 40-page recipe site What it did: deferred all below-fold ad calls until the unit was 600px from viewport, native IntersectionObserver, no plugin. — Setup effort: 2/5 (one G…
