Case file: founder's face vs. the stock model An advertiser A/B tested the exact same script read by two people. — Hired actor, clean delivery: $9.40 cost per lead. — Actual founder, slightly nervous,…
Case file: one subtitle line, +19% conversions A testimonial ad was already running fine. The only change: a single line of text burned onto the lower third quoting the speaker's strongest sentence. —…
Case file: the carousel that out-earned video Everyone assumes video wins. One account found the opposite for a problem-aware audience. — A four-card static carousel: card one names the pain, cards tw…
Case file: same footage, hook moved to the front A team had a 30-second ad sitting at a 22% three-second hold rate. They didn't reshoot. They cut the payoff line from second 11 and pasted it as the op…
Case file: the unboxing that beat the studio spot One advertiser ran two video sets to the same cold audience. Findings worth filing: — Polished studio cut: 0.9% click-through, a $14 cost per lead. Lo…
Roundup: 5 first-frame text overlays carrying the hook Most viewers read before they watch. Curated overlay patterns earning the scroll-stop this week: — The unfinished sentence on frame one, complete…
