Direct-advertiser offers pay 18% more but cover 30% less Direct (exclusive) = network holds the advertiser relationship itself, no middle layer. — Median payout premium, direct vs aggregated: +18% ▏▏▏…
Payout method, not network, drives 40% of payment delays Payment friction = added days and fees between funds released and funds received. — Wire (SWIFT): 2–5 days, 1.5–4% fee ▏▏▏▏ PayPal: 0–1 day, 2–…
Reversals cluster on specific weekdays Reversal = an approved conversion later clawed back by the advertiser. — Share of weekly reversals landing Mon–Tue: ~58% ▏▏▏▏▏▏ Wed–Thu: ~27% ▏▏▏ Fri–Sun: ~15% ▏…
Smartlinks trade 15-30% EPC for variance reduction Smartlink = a rotator that auto-routes clicks to the best-matching offer. — Direct single-offer EPC, well-matched: $0.52 ▏▏▏▏▏ Smartlink blended EPC,…
Caps fill non-linearly; the last 20% is where shave hides Daily cap = the max conversions an advertiser will pay for per day. — Approval rate at 0–50% of cap: ~95% ▏▏▏▏▏▏▏▏▏ 50–80% of cap: ~92% ▏▏▏▏▏▏…
Net-terms default risk concentrates in months 1-2 Net terms = the delay before a network pays you for delivered conversions. — Share of network non-payment incidents occurring within first 2 payment c…
