I tested 3 angles, not 30 — found a 2x winner in 4 days

I tested 3 angles, not 30 — found a 2x winner in 4 days
Trench note: stop spraying 30 half-baked creatives. You can't read the data and you bleed budget on noise.

New weight-loss campaign, I picked exactly 3 angles and committed real budget to each:
— Angle A: "doctor in [city] is furious"
— Angle B: "the bedtime ritual"
— Angle C: "why diets fail after 40"

$90/day split, 4 days, then cut.

Results:
— A: $0.29 EPC (cut)
— B: $0.34 EPC (cut)
— C: $0.68 EPC (scaled)

Angle C got 2x the next best because it had real budget to prove itself instead of $3/day of guessing. Three contenders, fair fight, fast verdict.

Go test it. Three, not thirty.