One exit popup recovered 6% of dead traffic

One exit popup recovered 6% of dead traffic
Most of my checkout abandons were just gone. Tried plugging the leak instead of buying more clicks.

Added a single exit-intent layer on a beauty-collagen offer: "Wait — try 1 bottle for $19, cancel anytime." Downsell to a smaller commitment, not a discount on the big package.

2 weeks, ~14k checkout visits:
— 6.1% of abandoners took the $19 trial
— Of those, 31% rebilled at least once on the trial backend
— Net effect: +9% total revenue, zero extra ad spend

The people leaving weren't broke. They weren't ready for a 6-bottle commitment. Give them a tiny yes.

Catch them at the door. Go test it.