A Shorts channel that opened mid-action hit 78% average view rate. The ones with a setup line sat at 54%.
We pulled 60 Shorts and the pattern was brutal: any frame spent "explaining what you're about to see" was a frame people swiped on.
The setup IS the drop-off. Start at the climax, explain nothing, let confusion do the holding.
Most of you are still introducing. Stop. Agree or fight me?
Watch Time Heresy
@WatchTimeHeresy
A Shorts channel that opened mid-action hit 78% average view rate. The ones with a setup line sat at 54%.
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