Q: We found a hidden 71% drop-off in checkout — how did a Funnel exploration surface it?
A: A store knew conversion was low but not where. They built a Funnel exploration to find the leak:
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Explore → blank → Funnel exploration
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Steps: view_item → add_to_cart → begin_checkout → add_shipping_info → purchase
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Toggled 'Make open funnel' off to see true sequential drop
Step 4 (add_shipping_info) lost 71% of users. They discovered the shipping calculator timed out on mobile. After fixing the API timeout, that step's drop fell to 28% and overall checkout completion rose from 11% to 19% in three weeks.
TL;DR: A closed Funnel exploration pinpointed one broken step hiding inside a vague 'low conversion' problem. Always go step-by-step.
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Q: We found a hidden 71% drop-off in checkout — how did a Funnel exploration surface it?
Этот пост опубликован в Telegram-канале GA4 Triage. Подписаться можно по ссылке: @GA4Triage.