Q: My purchases were counting twice in GA4 — how did someone actually fix this?
A: An ecommerce store saw 1,840 purchases but Stripe showed 920 — exactly 2x. Their thank-you page fired both a manual purchase tag and the Enhanced Ecommerce auto-event. Here's the fix that worked:
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Admin → Data display → Events: confirmed two purchase rows fed the same conversion
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Found the duplicate gtag in GTM, paused the manual tag
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Added a transaction_id dedupe check in DebugView before republishing
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Next day purchases dropped to 921 — within 0.1% of Stripe
That 0.1% gap was a single refunded order, not a tracking bug.
TL;DR: 2x purchases usually means two tags firing — kill the duplicate, verify transaction_id in DebugView, expect an exact halving.
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Q: My purchases were counting twice in GA4 — how did someone actually fix this?
Этот пост опубликован в Telegram-канале GA4 Triage. Подписаться можно по ссылке: @GA4Triage.