Case: A disclosure SOP killed a $0 strikethrough risk on 200 posts

Case: A disclosure SOP killed a $0 strikethrough risk on 200 posts
An agency managing 14 creators had inconsistent FTC disclosure. One audit could have voided affiliate payouts retroactively.

We built a pre-publish compliance gate:

Step 1 — Owner: creator. Add "#ad" or "Paid partnership" in first 2 lines, not buried
Step 2 — Owner: creator. Enable platform's paid-partnership label
Step 3 — Owner: editor. Verify disclosure is visible without "more"
Step 4 — Owner: manager. Log post URL + screenshot in tracker

If any step is blank, then the post is held.

Result: 200 posts shipped over a quarter with 100% disclosure compliance, verified by screenshot. Two brand legal reviews passed with zero requested edits, unlocking renewals worth $48k.

Checklist (paste into every brief):
— Disclosure in first 2 lines
— Platform label on
— Visible pre-truncation
— Logged with proof