Case: A weekly account review SOP that recovered $1.8k/mo in wasted spend

Case: A weekly account review SOP that recovered $1.8k/mo in wasted spend

A buyer managing 22 campaigns had no review cadence. Money leaked into flat campaigns nobody pruned. A 30-minute Friday runbook fixed it.

Run this every Friday before close.

Stage 1 — Pull (Owner: buyer)
☐ Export 7-day stats per campaign
☐ Flag any campaign at ROI under 0

Stage 2 — Decide (Owner: buyer)
☐ Negative ROI 3+ days straight: pause
☐ Flat but positive: cut bottom 20% of placements
☐ Profitable + stable: queue for 20% scale

Stage 3 — Record (Owner: buyer)
☐ Note every decision in the campaign log
☐ Carry forward a 'watch list' to Monday

Trigger: Friday, end of week.
Done-when: every campaign has a pause/cut/scale/hold tag.

Result: identified $1,800/month in spend on dead placements within 4 weeks. Net ROI up 11%.

Save this. Run it every time.