Geo Pulse #54 — A Tier-2 reclassification that paid off

Geo Pulse #54 — A Tier-2 reclassification that paid off
Theme: when the tier label is wrong.

— → Media-buying case: a buyer treating Vietnam as 'cheap Tier-3 traffic' re-ran it as Tier-2 with localized landers and an e-wallet payment step (MoMo). CPA held flat but lifetime value per user rose 2.3x — the audience was monetizing like a mid-tier market, not a junk one. (Surfaced in a STM-style forum write-up)
— → The insight: tier lists are revenue averages, not destiny. A vertical can sit a full tier above the country's headline classification.
— → Why it's worth your time: it's a repeatable audit — pull LTV by GEO, not just CPA by GEO, and look for mislabeled markets.

File under: tier classifications.