Case: A 4-touch follow-up cadence tripled reply rate

Case: A 4-touch follow-up cadence tripled reply rate
A creator was sending one cold pitch to brands, getting 6% replies, then giving up.

We documented a fixed cadence with triggers:

Day 0 — Pitch (value + 2 specific deliverables)
Day 3 — Reply to own thread, add one proof point (a past result)
Day 7 — New angle: tie to a brand event/launch
Day 14 — Breakup line: "Closing this out — want me to revisit in Q3?"

Trigger rule: each touch is pre-written and scheduled the moment Day 0 sends. No "I'll remember to follow up."

Result across 180 outreach threads: reply rate went 6% to 19%. 41% of those replies came from touches 2-4, the ones she used to skip.

Definition of done:
— All 4 messages drafted before the first one ships
— Calendar reminders auto-created at send