$1.9M earned media value

$1.9M earned media value

EMV = estimated ad-equivalent value of organic mentions.

A mobile game seeded 40 mid-tier streamers (50–300k) with early access, no posting mandate. n=40, 6-week launch.

Paid placements: $480k spend
Earned mentions: $1.9M EMV (clips, reactions, communities)

████ paid
████████████████ earned

The 4x earned-to-paid ratio came from making the product clip-worthy, not from buying posts. Authentic excitement compounded as viewers re-shared.

So what: budget for the seeding and the product hook; earned media is a multiplier you design for, not buy.

Benchmark: gaming launch EMV multiples run 1.5x–5x of paid.