Front-loading the search term, measured

Front-loading the search term, measured

Word is a gardening channel went back through 60 old uploads and rewrote titles so the search phrase sat in the first three words, moving 'How I finally...' style fluff to the end.

The result a contact shared, search impressions on those videos rose about 40% over six weeks, and CTR on search specifically went from 3.2% to 5.1%. Browse traffic barely moved, this was pure search optimization.

The lift came almost entirely from videos that were already ranking on page two, nudged up by the cleaner match.

For your channel, your back catalog is sitting on search traffic you're leaving on the table. confidence: high.