A 2-second hook change that doubled views

A 2-second hook change that doubled views

Let me show you how small the fix can be. A supplement ad had people leaving fast, only 14% watched past 3 seconds.

— First, they looked at the start of the video (the hook = the first few seconds that decide if people stay).
— The old hook opened with a logo. The new one opened with a person saying 'I almost gave up on this.'
— Nothing else in the video changed.

Three-second views jumped to 29%, and click cost fell by a third.

Why? The first 2 seconds decide everything on TikTok.

Try this: rewrite only your opening line and run it as a fresh video. One change, that's all, you've got this.