Unpopular opinion: a team added llms.txt and their AI visibility didn't move a single inch.
They spent a sprint crafting a beautiful llms.txt for a 900-page site. Three months later: zero measurable change in citations, zero crawler logs showing it requested by major models. The needle moved when they fixed answer structure on 40 key pages instead.
llms.txt is a hope, not a strategy.
Stop polishing a file the models barely fetch. Fix the content they actually read. Fight me.
Overview Hot Take
@OverviewHotTake
Unpopular opinion: a team added llms.txt and their AI visibility didn't move a single inch.
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