Ch. 2: My First Dollar Took 84 Days

Ch. 2: My First Dollar Took 84 Days

My pressure-canning site sat at zero revenue for nearly three months and I checked Analytics like a man waiting on test results. First commission: $4.20 on a $140 canner. I screenshotted it. Still have it.

The page that earned it wasn't my pillar guide — it was a 900-word piece answering "can you can milk safely" (you mostly can't). Pure informational query, low volume, but it pulled an Amazon session that converted on an unrelated canner two clicks later.

That taught me the 24-hour cookie was doing the heavy lifting, not my buying-intent pages. I leaned into safety and "can I" questions. By month 7 the site did $980/mo, and 60% of orders attributed to those "unsellable" informational posts.

Lesson banked: in Amazon niches, your informational traffic is the funnel — it opens the cookie, your money pages just close it.