Case: A pre-launch QA SOP that cut broken landers from 31% to 4%

Case: A pre-launch QA SOP that cut broken landers from 31% to 4%

Affiliate team shipped 80 landers/month. Audit of 60 live URLs found 31% had a dead pixel, broken redirect, or missing UTM. They built a launch gate.

Run this whenever a landing page moves from staging to live.

Stage 1 — Tracking
☐ Postback fires test conversion (Owner: media buyer)
☐ UTM params present on all CTAs (Owner: media buyer)
☐ Pixel confirmed in events manager (Owner: analyst)

Stage 2 — Redirects
☐ Offer link resolves, no chain over 2 hops (Owner: media buyer)
☐ Geo/device rules tested on real device (Owner: QA)

Stage 3 — Content
☐ No placeholder text, all images load (Owner: QA)
☐ Mobile render checked at 360px (Owner: QA)

Trigger: any push to live.
Done-when: all 7 boxes ticked in the launch ticket.

Result over 3 months: defect rate 31% to 4%, two wasted ad-spend days avoided.

Save this. Run it every time.