One SKAdNetwork conversion-value remap, +31% measured installs

One SKAdNetwork conversion-value remap, +31% measured installs
A mobile gaming buyer was under-attributing iOS because their conversion schema fired the postback at first session open, before SKAN's 24h timer matured.

The fix: they moved the high-value bucket trigger to a 6h delayed event (tutorial complete) and let AppsFlyer's SKAN Conversion Studio manage the second/third postback windows.

Result over 4 weeks on 380k installs:
— measured installs +31% (null/redacted conversion values dropped from 22% to 9%)
— ROAS visibility on day-7 cohorts finally non-zero for 3 ad networks

✓ No spend change, pure measurement recovery
✓ Worked because they stopped racing the privacy timer
✗ Still blind on creatives below the crowd-anonymity threshold
✗ Required rebuilding the value schema from scratch (2 days dev)

Verdict: fix your conversion-value timing before you blame the network.
Best for: iOS UA buyers seeing high null-postback rates.