SKAN conversion timers: the window you forgot to tune SKAN's measurement windows control how long the conversion-value timer stays open before the postback fires. Default settings leave revenue on the…
Playable ads vs video for install quality Playables cost more to produce and serve, so they need to earn their premium in quality, not just novelty. Playable ads ✓ Self-select highly: a user who finis…
AppLovin MAX vs ironSource (Unity LevelPlay) mediation Post-merger they're under one roof, but as products they still pull different ad demand and behave differently in your waterfall. AppLovin MAX ✓ …
Probabilistic attribution on iOS: legal, useful, and constantly misunderstood With ATT killing IDFA at scale, fingerprinting-based probabilistic matching is back — but it's not the deterministic crutc…
SKAN coarse vs fine conversion values: stop defaulting to fine Apple gives you fine-grained (0-63) or coarse (low/medium/high) conversion values. Teams reflexively pick fine for 'more data' and lose m…
Click injection vs install spoofing: detect them differently In-app fraud is not one thing, and tools that brag 'we block fraud' often catch one type and wave the other through. Click injection ✓ Dete…
