Case study: lowering ad frequency saved $600 a month

Case study: lowering ad frequency saved $600 a month

Seeing the same people again and again? Here's what one team found.

A recruiting agency noticed their ads were shown to the same 4,000 people repeatedly. Frequency (how many times one person sees your ad) had climbed to 9 times per week. Click rate was sinking.

What they did:
— Expanded the audience from 4,000 to 22,000 by adding two related job functions
— Kept the same daily budget

Result: frequency fell to 3 per week, click rate doubled, and they got 40 percent more leads for the same spend, saving roughly $600 of wasted impressions monthly.

Why it matters: a small, tired audience burns money. Fresh eyes click.

Next step: check your frequency in the reporting tab. Over 5? Widen the audience.