An earnout is a discount you pretend is a price.
SaaS founder took $180K cash + $220K earnout tied to retaining 90% of MRR for 12 months. Headline: $400K, 4.2x.
New owner raised prices, churn spiked, MRR fell 14%. Earnout trigger missed. Total received: $180K — a real 1.9x.
The buyer engineered the outcome and knew it. You can't hit a target someone else controls.
Took an earnout and got paid in full? I want to hear it — name the structure.
Sell It Already
@SellItAlready
An earnout is a discount you pretend is a price.
Этот пост опубликован в Telegram-канале Sell It Already. Подписаться можно по ссылке: @SellItAlready.