Case: cutting from 2x/day to 5x/week raised per-post reach 58%

Case: cutting from 2x/day to 5x/week raised per-post reach 58%
A fitness creator (31k) over-posted, then pulled back. Two 30-day windows, n=62 vs n=22 posts.
— 14 posts/week: median reach 3,400 (10.9%)
— 5 posts/week: median reach 5,380 (17.3%)
— Total weekly reach barely moved (-4%), but engagement rate jumped from 2.1% to 4.0%
The algorithm appeared to ration distribution when supply outran demand.
So what: at sub-50k, fewer high-effort posts beat volume — same weekly reach, half the production cost. (n=84 posts total, 60-day window)